Raybestos Rewards Program
 
Over 22,000 Raybestos® Brand Part Applications Added in 1st Quarter
FOR IMMEDIATE RELEASE
Georgianne Dickey
Affinia Global Brake & Chassis
815.759.7697
georgianne.dickey@affiniagroup.com

Over 22,000 Raybestos® Brand Part Applications Added in 1st Quarter

Brake & Chassis Applications Added to Catalog for Model Year 2010 Vehicles

McHenry, IL — April 7, 2010

 - 2010 is shaping into a memorable year for the Raybestos® brand.  Following the unveiling of the revamped Raybestos Rewards Program this past January, it was recently announced that 22,362 applications for model year 2010 vehicles were added to the Raybestos catalog during 1st Quarter 2010. 

 
 2010 Application listings by popular part type include 2,924 rotors, 2,689 calipers and 2,077 pads, as well as 1,303 tie rod ends, 1,242 sway bar link kits and 1,008 ball joints.  Also, in keeping with the brand’s reputation for offering elite foreign nameplate coverage, nearly one-third of the recently announced applications (7,414) cover FNP vehicles.

 

 “We are proud that impressive numbers like those announced for the first quarter have become the norm when it comes to new Raybestos part applications,” said Georgianne Dickey, Brand Manager Raybestos Brakes & Chassis.  “We take great pride in offering customers the most up-to-date coverage possible.”


 In addition to the brand’s ever-expanding 2010 coverage, 158 new Raybestos part numbers have already been announced so far this year. Additionally, over 200 model year 2011 vehicles including the Chevrolet Cruz, Fiat 500, Honda CR-Z, Porsche Panamera and the Audi A4 and A8 have been identified and added to Raybestos vehicle tables and are currently undergoing component replacement activities. Front brake pads and rotors for the 2011 Toyota Sienna will be listed on www.Raybestos.com in the coming weeks.

 

Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. Including everything from brake drums to rotors, pads, shoes and hydraulic parts, Raybestos brand brakes are the official brakes of NASCAR and the only brakes used by Joe Gibbs Racing in competition. In addition, the Raybestos brand is the preferred brake friction of the IndyCar Series and Firestone Indy Lights.  For more information about Raybestos brakes, visit Raybestos.com.

 

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.


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