McHenry, IL — March 3, 2010  - Eager to reward technicians for installing Raybestos® brake and chassis products, the Raybestos brand loyalty program has been restructured for 2010.  Offered completely free-of-charge to all qualifying repair facilities and technicians, the Raybestos™ Rewards Program takes the place of the Raybestos® Safety Center Program and is intended to increase participation and enhance brand awareness.  

 “The Raybestos™ Rewards program will retain several of the same features as the Raybestos® Safety Center Program,” says Georgianne Dickey, Raybestos brand manager, Affinia Global Brake & Chassis.  “However, this multi-faceted loyalty program is now available completely free in the hopes of rewarding more technicians for installing Raybestos products.”
 All Raybestos™ Rewards members will receive a POS kit containing an Affinia Training Guide, apparel brochure, banner, posters, multi-view CDs and access to Affinia’s popular Tech Service Hotline.  Members are also automatically enrolled into the Raybestos Box Top Program which rewards technicians installing Raybestos products with Raybestos gear, premiums and even Raybestos™ Rewards cash checks.  All current Raybestos® Safety Center members will continue with the current Box Top Program through their scheduled expiration date.  Rewards members will also receive free promotion kits for both 2010 Raybestos consumer promotion programs.
 Repair facilities and technicians can enroll in the Raybestos™ Rewards program and learn program specifics at both www.raybestos.com and www.raybestoschassis.com. 

Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. Including everything from brake drums to rotors, pads, shoes and hydraulic parts, Raybestos brand brakes are the official brakes of NASCAR and the only brakes used by Joe Gibbs Racing in competition. In addition, the Raybestos brand is the preferred brake friction of the IndyCar Series and Firestone Indy Lights.  For more information about Raybestos brakes, visit Raybestos.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With more than $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.